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They may be clones, but at the end of the day, Lucina isn't named Marth, is she? I personally play both, and find each pretty fun in their own respects, Marth focuses on a laid back playstyle, dodging in and out to land tipper stuff, then follow up with ariels and wait for another opportunity to strike, Lucina has the same playstyle to an extent, being a clone, but is more focused on getting in people's face, she can't space, because she isn't Marth. The big problem is people aren't thinking about Lucina like marth isn't there, they're not thinking about how Lucina can play as a character, they're trying to play Marth and seeing that Lucina doesn't do it as effectively.
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So many people are riding on the fact that Sakurai called Lucina an "Easy to play Marth", let's all take a minute to remember that Sakurai is the same guy who said Wavedashing would have no effect on SSBM competitive. Both Marth and Lucina are strong characters in their own ways. Her dancing blade deals a little bit more damage than Marth, so it's a good tool to use. Overall, Lucina's an all around efficient fighter that has most of the same frame data as Marth, but is a lot easier to punish people since you don't have to space. She usually can kill around 100% or higher depending on the character she's facing, while Marth can kill around 75% or higher with a tipped smash attack. However, her main weakness is trying to land the kill on characters with high stamina. Every hit she lands, feels like she's closer to kill percentage, considering her character design isn't meant for knockback, but for offensive momentum. Marth's damage in his non-tipped sword strikes are weaker and don't reward him as much if not placed right, but not for Lucina. This provokes Lucina players to play her in a more aggressive way than Marth's more safe playstyle. Lucina's main difference is primarily the fact that she can rack up damage a little faster than Marth can due to balanced damage. Also she has a mask taunt to add cool factor to her already badass character personality. If you don't like Marth's tipping style of play, then Lucina is a great choice for a sword fighter. Of course Lucina is more all around balanced in her sword strikes, (just think of any other sword fighter in the game) and Marth has to be played by spacing his strikes at the tip of the blade for more damage and knockback. People seem to underestimate Lucina because of the strong similarities with Marth, yet they do have noticeable differences that are worth mentioning.
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